Skin Care That Works Just As Hard As You
Nation of Strong | Acquired June 2021 | Health & Beauty
Increase in top line revenue, YoY
Excelled our target expectations by 10%
Increase in international contribution
When WETHEBRANDS acquired Nation of Strong, the brand was more than a successful eCommerce company, it was a skin care movement.
Their skincare is the living fruit of 50 years of Health & Beauty experience by a renowned, family-run company in Bavaria.
Nation of Strong is more of a movement than a cosmetics brand. Their revolution is about people who are driven by healthy living, body-positivity, and self determination. Everything they create is grounded in their medical-precision heritage and obsessive high-performance philosophy.
In order to continue delivering exponential yet sustainable growth within a highly competitive and regulated category, we knew we had to focus on both geographical and product range expansion in order to maintain brand relevance. Our goal was to ensure best-in-class listings as well as leveraging existing positions - turning these products into a superstar brand.
“I really liked how smooth and professional the process was. I was positively surprised by how much the team cared about understanding what decisions were made and why.”
Design & Branding
To make the product consumer-ready, we completely revamped the packaging.
We took a step back and built on existing product USPs to define a persuasive brand story. We updated branding with a new, premium feel, enhanced photos, and created A+ content to increase trust and brand appeal.