How to: Optimize Your Amazon Listing for Success
Your Amazon listing has a huge impact on your Amazon store’s visibility. Without the proper listings on Amazon, there’s a chance that your product won’t get enough traffic and affect your sales.
Before you list a new product on Amazon, you need to know what makes a good product.
The right information will play a big part when launching your Amazon product. It will also lessen the work needed to optimize your product listing in the future.
Today, we’re going to cover what you need to know to improve your professional listing. Here are some key elements you consider before you start selling:
1. Have good product quality
Customers in Amazon have the power over your listing through reviews and ratings. You need to check the quality of your product first before selling it on Amazon.
Choosing a product carefully will either get you more sales or get removed from the Amazon marketplace.
The key to a profitable, growing business is the relationship between your product and what the customers are saying.
2. Know the right market category
You won’t get enough sales when you don’t know what people are looking for, even if you have the greatest product.
Establishing what interest and right keywords your product is in will help you capture the right audience.
Having a great product is one thing, but getting your product in front of the right people will boost your sales.
3. Get UPC codes for your product
With millions of products available in Amazon, it’s important to have a unique product code (UPC) to catalog and track your products.
It’s a policy that’s strictly implemented for safety and tracking for all parties.
Amazon recommends using GS1 (barcode supplier) for verification of the product.
4. Check out the competition
Seeing how other merchants perform can help you determine how you will approach your product. You can check their prices, marketing tactics, and what people say about a product.
Keep in mind that your goal is keeping the market competitive while getting your product one step ahead of other brands.
"When selling a product on Amazon, you have to check if there’s an exact product already enlisted. Remember that creating your listing is only necessary if you’re the first one to sell the product on Amazon."
Listing your product
Step 1 – Log into your Seller Central Dashboard and go to the “Inventory” tab. A menu will show up and click “Add a Product”.
Step 2 – You will be redirected to the page and input the details of your product. This is where you’ll be choosing between selecting an existing or unique product.
Step 3 – See if your product category is already listed in Amazon’s catalog.
You can select the main and subcategory of your product if applicable. If you’re having a hard time figuring it out, you can check other sellers who offer the same product.
Step 4 – After choosing the right product category, you can now input the product listing information.
Provide the necessary details in the Vital info, Variations, Offer, and Images tab. Take note that various products may have different sets of information to be filled out.
When you click the Advanced view, it will show the Description, Keywords, and More Details tab. This is where you’ll put the right keywords, benefits, and other necessary items to help you rank in Amazon search. The combination of the right keywords, images, and descriptions will help your product stand out.
How to optimize your Amazon product listing
It’s important to find ways to improve your Amazon listing optimization and make sure that it’s matched with your customers’ needs. Here are some ways you can look into to improve your product listings, product descriptions, and product images.
1. Check your product images
The product image is the first thing that your customer sees when they look at your product page. It will help them decide if they want to buy the product or not. A clear, eye-catching photo of your product will go a long way.
To know how to optimize your product image, you need to know the basics first.
Your product images should be at least 1000 pixels in either width or length. It needs to have a clear background, and the item covers up at least 80% of the photo. Adding multiple angles and pictures of the new product can help them visualize the actual product better. We recommend using at least 5-6 images to get the whole picture of the item.
Remember the goal is to make your product stand out without compromising its actual looks.
So it’s best for you to present the product features the best way you can.
2. Check your keywords
The product title is an important factor in determining the ranking in the search result. The keywords you put in your product title and product categories are crucial in driving buyers to your Amazon listing.
With the A9 algorithm, Amazon tries to connect the right keywords that customers use to the relevant brands. The first five words included in your product title will help your brand rank at the top results.
Avoid overstuffing your product title with keywords. Amazon might pick up the ranking, but your customers might see it as spam. Sticking to essential keyword phrases and distributing it evenly to make sure that it’s easily recognized by the buyers.
3. List out the benefits and features
The product description always compliments what’s on your product title. Your product description should contain product features and supporting details. This will help persuade your buyers to support your products.
You can talk about functionality and how your products can make their life easier. Talk about time-saving benefits that would help them see your products as a solution. Keep in mind that it should be precise, clear, and easy to digest.
Listing product features as bullet points can help your buyer scan through it easier and faster. Bullet points are also a great way to sum up essential features you want your buyer to know. When you use bullet points, you’re doing your buyers a favor and helping them see what sets you apart from other brands.
4. Maintain good reviews
A good way to make sure that your product stays in Amazon is through good reviews and ratings. Most buyers go straight to reviews when deciding if they want to buy the product or not.
And getting good reviews on your products and experience can be the best persuasion of all. Having good ratings translates into more trust and sales for your brand.
The more reviews you get, the better your store will perform. It makes your customers feel that you value their feedback. While good reviews are awesome, you still need to pay attention to the negative feedback you’re receiving.
Negative responses and reviews can help you improve your service. One way to drive more reviews is to request a review from your buyers within four to twenty days after their purchase.